Daily Candy Sweetest Things: Vote for Smart Fitzjerrell!!

Show your support for one of our favorite clients and designers, Mary Kathryn Wells & cast your vote here.



Prim and Properly Punk | Smart Fitzjerrell
The evening starts out innocently enough. A chaste yellow sundress. Intelligent conversation. Pimm’s cups.

The clock strikes midnight. Suddenly, bawdy jokes. New dance moves. Make-out sessions in the bathroom. Sunrise. Taco numero dos on the street corner. Taxi to work.

Unconventional. But polished. That’s how you roll. Mary Kathryn Wells, too.

The designer and Little Rock native brought her proper Southern upbringing and sewing machine to Manhattan, where she dreamed up Smart Fitzjerrell, a line of ladylike frocks, tops, and bottoms with a little edge.

You’ll thank her for party dresses that can take you from baby shower to dive bar, a seersucker bubble skirt that looks awesome with combat boots, and hot shorts that are tiny but tasteful. Yes, ma’am, there are crazy fabric pairings like preppy silk plaids, lace hems, Peruvian-style ribbons, and gold lamé trims.

Wells designed the styles to accommodate all kinds of girls — especially the curvy ones.

Now that’s some Southern hospitality.