Friday, September 08, 2006

Smart Fitzjerrell Fashion Week Edition

In honor of the first day of New York fashion week, Smart Fitzjerrell’s Spring/Summer 2007 lookbook is off to the printer! Below are some screen grabs of selected spreads we designed along with a bunch of ofther swag that you haven’t seen yet: Custom font, photos of limited edition look book (15 hand cut and bound by yours truly) and a handcrafted teaser mailer that went out to buyers a few weeks ago.

New photos by Kevin Hees in addition to Antonio Caursone’s shots from back in July. Selected jewelry from Becca Strauss. Tara McCall modelling. All clothing designed by Mary Kathryn Wells for Smart Fitzjerrell. This project is a true collaboration!

Limited Edition Look Book


Smart Fitzjerrell Custom Font


Blogger wee-fi said...

I hadn't seen the photos with her hair done like that-BEAUTIFUL! And the custom type...nicely done son.

September 26, 2006  

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